Car TV Campaigns
Clients: Mercedes / Genesis / Continental
Halon | Virtual Production

A selection of virtual productions I assisted with several stages, either on-site or remote. Each campaign had tight deadlines and needed to hit consistent benchmarks from client. Tech art tools were provided for each stage to allow stage operators to manipulate look and effects.

Mercedes - Trilith Studios Stage 22
Atlanta, GA

Campaign spanned across five different commercials, each with their own unique environments. I was on-site at Trilith Studios to deliver and manage content. Debuted during the Masters 2024 Golf Tournament.

Virtual Environment Setup

Each scene has a custom environment with a long race track. Lighting and set dressing is iterated upon, and then rendered in multiple panoramic EXR sequences.

Stage compositing is done in Unreal, seen here. Comprised of:

  • LED Stage Mockup

  • Configurable light trails

  • Sequencer with material + speed parameters

  • EXR playback sphere

Various environments utilizing PCG Framework, including: Forests, cities, tunnels, garages, and countrysides

Virtual stand-ins of vehicles used to frame shots and pre-visualize light reflections

Mercedes Commercials

Continential / Genesis - Synapse LA Stage Los Angeles, CA

Worked to deliver virtual environments and tools with Synapse Virtual Production. Each delivery was met within two weeks and required both staged Unreal scenes and EXR panoramic sequences.

Each vehicle track is drawn from custom Blueprint splines, allowing us to set vehicle position, automatic railing, and spacing between light poles

Stage Tech Art

Vehicle effects, like car light beams, can be isolated and aligned during shoots.

Virtual cameras can be easily parented to our vehicle stand-ins with control over speed.

Created matte background cities with twinkling lights, rock walls, and controllable volumetric lights

Environments range from modern villas, cliffsides, highways, and tunnels

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